Ashwagandha

Ashwagandha is a small shrub from India and North Africa whose root has been used in Ayurvedic practice for centuries. In the West it is classed as an adaptogen — a loose category for plants said to help the body handle ordinary daily load.

Of everything in this formula, Ashwagandha has the largest modern evidence base. Randomised trials in adults have measured self-reported stress scales, sleep quality and, in a smaller number of studies, exercise performance and male hormonal markers. The trials generally run 8 to 12 weeks, which is a useful reminder that adaptogens are not same-day ingredients.

For a men's vitality product the logic is indirect and worth stating plainly: sleep and daily stress load sit underneath energy, mood and confidence. An ingredient examined in that area belongs in a wellness formula. It is not a treatment for anxiety, insomnia or any diagnosed condition.